Small Business
--Email
--SMS
--Reviews (aggregation, analysis and reporting)
--Online Presence
--Website
--Offer management
--Customer Life Cycle tracking
--Reporting
Enterprise
--Social Advocacy, Referrals
--Contests
--Fb Apps
--Loyalty (sweepstakes, rewards, content curation)
--Gamification
--Customer data analysis
--LIfe time value of customers
Agencies
--Fully white-labeled in seconds
--Client Management/Account Management
--Billing Management
---User Management